Consulting
Turn messy product questionsinto decisions your team can execute.
I help founders and product leaders make clear calls on AI, roadmaps, build-vs-buy, and what to leave alone.
What I actually do
I help you make the product call before the team builds around the wrong assumption.
Start with the decision
We name the product call in front of you, the customer or team it affects, and the evidence that should change your mind.
Choose the right path
Sometimes the answer is new software. Sometimes it is a vendor, a smaller test, a clearer workflow, or leaving the idea alone for now.
Leave with a usable plan
You get a clear recommendation, the tradeoffs behind it, and the next steps your team can use without me in the room.
Common Challenges
Questions I help you answer
Should we build this in-house or buy?
I have negotiated platform deals with Roku, Apple, Amazon, Meta, and Snap at Disney. I help teams compare control, cost, speed, risk, and what they will learn by building or buying.
Will this feature actually pay for itself?
New features can help users and still hurt the business. I help model the economics before the team commits roadmap space.
The board keeps asking about our strategy.
Sales wants answers. Competitors shipped something. Your board wants a plan. I help turn the pressure into a product strategy your team can defend.
Is this a real moat, or table stakes?
I've watched features go from differentiator to commodity at ESPN and Twitter. I'll help you identify what's truly defensible vs. what everyone will have in six months.
We shipped fast and now we have a mess.
Scaling from prototype to production is its own discipline. I have scaled products from 1,000 users to 100 million. I can help separate the debt that matters from the debt that can wait.
We built it and nobody uses it.
Most pilots fail. Usually it's not a technology problem, it's a product problem. I start with the user need, not the technology.
How I work
Three ways to work together
100% of any Scorecard fee is credited toward a Strategy Sprint if you continue within 60 days.
Product Scorecard
$6,500
2 weeks
A fast, honest read on the product decision in front of you and the next move I would make.
In two weeks, you'll have:
- A clear read on the product decision your team needs to make
- The strongest options, with tradeoffs and risks
- A recommended next step and the evidence that should change the call
Best for: Founders and product leaders who need a senior read before committing more time or money.
Strategy Sprint
$15,000 to $25,000
3-4 weeks
From a messy product question to a committed roadmap your team can execute.
Everything in the Scorecard, plus:
- A prioritized roadmap tied to business outcomes
- A build-buy-partner-wait recommendation
- A decision framework your team can reuse
Best for: Leaders who need a plan before they commit real budget, roadmap space, or team capacity.
Ongoing Advisory
$10,000 to $15,000/mo
3-12 months
Recurring senior product judgment for teams making important calls week to week.
Ongoing support includes:
- Weekly strategy sessions with product, engineering, and leadership
- Roadmap review and quarterly planning support
- Direct Slack and email access for time-sensitive decisions
Best for: Founders and product leaders who need product judgment more than once.
What I've Built
Shipped solo, recently
BookOwl
Native iOS reading tracker with timed sessions, mood capture, and 12 themes
Live on App Store · SwiftUI + Next.js + Firebase · v2.5.0
lifeOS
Personal OS for a multi-venture operator with agents, planning, and nine wikis
ClaudeClaw + PG Dash + Obsidian vault · n=1 personal infrastructure
MedChat
iOS health companion that reads HealthKit and reasons on-device
On-device LLM via LanguageModelSession · HealthKit · SwiftUI
Product Partner
AI product manager that reads your backlog and writes PRDs
Linear connector · OpenRouter multi-model · MCP-backed planning
Metric Magic
Unified analytics across Amplitude, Mixpanel, PostHog and 4 more
Analytics integrations · 7 platforms · Full-stack Next.js
I use the same modern tools I recommend to clients. These aren't demos. They're live products.
See all projects on philgetzen.comTrack Record
Where I've Built
Years in Product
Video Minutes Growth at ESPN
Daily Active Users at Twitter
Live Events Annually
Video Viewership Growth at Twitter
ESPN+ Subscriber Growth (First 2 Years)
The honest version
Who I am a fit for, and who I am not.
I am probably a fit if
- You are a founder, CEO, CPO, or product leader with a real decision to make.
- You need to decide what to build, buy, prioritize, or leave alone.
- You care more about customers, constraints, and economics than the trend.
- You want a direct product read, not a big consulting process.
I am probably not the right fit if
- You want to adopt AI without a specific product or workflow problem.
- You already made the decision and only want someone to bless it.
- You need a full dev shop to own production delivery end to end.
- You need same-day answers. Good decisions usually take a few conversations.
The Difference
Why work with me?
I have made these calls at scale
I have built video experiences at ESPN scale, shipped live streaming infrastructure at Twitter, and worked through platform decisions with Apple, Roku, Amazon, Meta, and Snap.
I still build products myself
Recently, I have solo-built products using modern tooling, including a native iOS app with a 5.0 App Store rating. I know what these decisions feel like when the team is small and the runway is real.
You work with me
No account managers and no handoff to a junior team. You work directly with the person doing the product thinking and making the recommendation.
Get Started
Let's talk through the product decision in front of you.
30-minute call. No pitch. Bring the roadmap, AI, build-vs-buy, or prioritization question your team is working through.
Book a product strategy call