Consulting
Product thinking,for the teams that need it.
Twelve years building products at Disney, ESPN, Twitter, and Microsoft. Now helping teams tackle big questions and plan their next steps.
What I've Built
Shipped solo, recently
BookOwl
Native iOS reading tracker and Goodreads alternative
SwiftUI + Next.js + Firebase · 17M book database · 5.0★ App Store
Metric Magic
Unified analytics across Amplitude, Mixpanel, PostHog and 4 more
B2B SaaS · 7 platform integrations · Full-stack Next.js
Epilogue
Book summaries in 5 export formats
Live at summarizemybook.com
JobSearch
Job matching with resume tailoring
Next.js + TypeScript + Gemini
Healthy Wealth
Personal finance dashboard with YNAB integration
React + Vite + Firebase
I use the same modern tools I recommend to clients. These aren't demos. They're live products.
See all projects on philgetzen.com →How I work
Three ways to work together
100% of any Scorecard fee is credited toward a Strategy Sprint if you continue within 60 days.
Product Scorecard
$5,000 – $7,500
2 weeks
An honest read on where your product stands and the highest-value bets to make next.
In two weeks, you'll have:
- A clear-eyed read on your product across 5 readiness dimensions
- The 3-5 highest-value opportunities specific to your business
- A 90-day action plan your team can start executing immediately
Best for: Teams feeling pressure to adopt new technology without a clear direction.
Strategy Sprint
$15,000 – $25,000
3-4 weeks
From “we should do something” to a committed, prioritized roadmap your team can execute.
Everything in the Scorecard, plus:
- A prioritized product roadmap based on business outcomes, not hype
- A decision framework your team can use to evaluate future opportunities
- Architecture guidance on what to build now vs. what can wait
Best for: Leaders who need a clear plan before committing real resources.
Ongoing Advisory
$10,000 – $15,000/mo
3-12 months
A senior product partner on your team, at a fraction of the cost of a full-time hire.
Think of this as a fractional VP of Product:
- Weekly strategy sessions with your product and engineering leads
- Roadmap ownership and quarterly planning
- Direct Slack and email access for real-time decisions
Best for: Founders and product leaders navigating a fast-moving roadmap.
Track Record
Where I've Built
Years in Product
Video Minutes Growth at ESPN
Daily Active Users at Twitter
Live Events Annually
Video Viewership Growth at Twitter
ESPN+ Subscriber Growth (First 2 Years)
Common Challenges
Questions I help you answer
Should we build this in-house or buy?
I've negotiated platform deals with Roku, Apple, Amazon, Meta, and Snap at Disney. I've evaluated build-vs-buy at 8-figure scale. I'll help you make this call with real data, not guesswork.
Will this feature actually pay for itself?
New features can delight users and destroy margins. I'll model the unit economics before you ship, so you don't find out the hard way.
The board keeps asking about our strategy.
Sales wants answers. Competitors shipped something. Your board wants a deck. I'll help you build a strategy worth presenting, or tell you honestly that you don't need one yet.
Is this a real moat, or table stakes?
I've watched features go from differentiator to commodity at ESPN and Twitter. I'll help you identify what's truly defensible vs. what everyone will have in six months.
We shipped fast and now we have a mess.
Scaling from prototype to production is its own discipline. I've scaled products from 1,000 users to 100 million. I know which technical debt matters and which can wait.
We built it and nobody uses it.
Most pilots fail. Usually it's not a technology problem, it's a product problem. I start with the user need, not the technology.
The Difference
Why work with me instead of a big consulting firm?
I ship, not just advise
Big firms charge $500K and send junior analysts who've never shipped a product. I've personally built video experiences at ESPN scale, shipped live streaming infrastructure at Twitter, and negotiated platform deals with Apple, Roku, Amazon, Meta, and Snap.
I use what I recommend
Recently, I've solo-built 5 products using modern tooling, including a native iOS app with a 5.0 App Store rating. I use the same tools I'll recommend for your team.
You work with me directly
No account managers. No handoffs to junior staff. You work directly with the person doing the work, someone who has shipped products to hundreds of millions of users.
Get Started
Let's figure out your strategy together.
30-minute call. No pitch. I'll ask about your product challenges and tell you honestly whether I can help.
Book a free 30-minute call