Product in Practice

Every decision sheet, plus a blank one for yours

Product in Practice is my short video series on how I work through real product decisions, from the first unanswered question to what ships. Each episode comes with a one-page sheet: the options I weighed, the evidence, the call, and what would change it.

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What's on every sheet

Each sheet uses the same eight fields. The blank template has them too, ready for a decision you're working on.

  1. The decision

    The question, in one sentence.

  2. Situation

    Where the decision came from, labeled real or illustrative.

  3. Options considered

    What was on the table.

  4. What we knew

    What was known when the call was made, including what was still unanswered.

  5. The call

    The choice, stated plainly.

  6. What I gave up

    The cost of making that call.

  7. What would change the call

    The evidence that would make you choose differently.

  8. Try this today

    One step you can take on your own work today.

Sheets so far

  • Ep 1Before you write the PRDIllustrative

Subscribers get each new sheet when its episode posts, a few days before I share it on LinkedIn.

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Enter your email and I'll add you to my newsletter. The sheets open on the next page, and I'll email you a link back to them.

No spam, ever. Unsubscribe at any time. The role question is optional; it tells me who the series is reaching.