https://www.philgetzen.com/consulting/insights Writing on product strategy, AI adoption, build-vs-buy decisions, and product leadership. en-us Thu, 04 Jun 2026 19:02:27 GMT https://www.philgetzen.com/consulting/insights/the-great-methodology-fork https://www.philgetzen.com/consulting/insights/the-great-methodology-fork Tue, 16 Sep 2025 00:00:00 GMT Software development is splitting in two. Solo founders are shipping entire businesses in weekends using AI for pennies. Meanwhile, enterprises use the same tools but wrap them in layers of human oversight and review. Is it Agile? Waterfall? Both? What does the future hold?